What an honor it was to present to *The Insiders* group on the power of *Personal Branding*. We explored the importance of personal branding, where to start, and how to make a lasting impact. Alongside Fran Hughes from Nexia Australia, we delved into strategies to help financial planners define their unique identity and build their brand—whether as a sole practitioner or within a corporate environment. It was an inspiring session, and I’m excited to see how these insights will help others elevate their presence in the industry.